Marketing Mastery I - "Relationship Marketing" with Roger Lessard
You've studied how to be a successful practitioner by building skills, and probably received "tips" along the way on how to generate a practice. But have you taken the time to really understand marketing as it's own communication art-form, in a way that increases your business but doesn't place you in the uncomfortable position of having to "sell, sell, sell"?
"Relationship Marketing" is an approach that places the customer's needs first, whether you're marketing your services, homeopathics, supplements or devices, while still proactively promoting products and services you believe in, to generate more business. Effective marketing requires specific listening skills, a variety of easy to learn communication styles and follow through, whether it's person to person or interacting in groups.
Roger Lessard has been a successful marketer for decades, and as a former Regional Director for The Quantum Alliance, sold more biofeedback devices than anyone in the industry to date, yet had no personal background in the health fields. He spearheaded the introduction of biofeedback into countries like China, which resulted in biofeedback being embraced by professionals who were training the Chinese Olympic athletes. By overcoming his own health issues and expanding out to manage a stress reduction clinic in Vancouver, he learned the subtler needs of practitioners and has compiled a new approach based on that experience.. His company is "First Step Marketing", and he currently co-produces one of the largest trade show businesses in Canada along with consulting to businesses and practitioners alike on how to increase success in sales of products and services.
The course curriculum is as follows: 1.
Perspective (60min) 2.
Evaluation (15 min), 3.
Objective (15 min), 4.
Real Budget Considerations (30min), 5.
Telephone Importance ( 30min ), 6.
Continuing Education~ Seminars, Webinars (30min), 7.
Marketing Schedule and Events~ Relationship building with the Event Producer~ This is very important to maintain! (30min), 9.
Marketing Logistics/ Equipment (30min), 10.
Open Houses / Conferences (60min), 11.
Closing Sales~ All Situations (90min), 12.
Questions and Answers~30 min 13.
Compliance~ how to make marketing impactful and ensure that its received correctly with Gage Tarrant...... 30min.